Founder Focus Ep 11: Dan Jovevski of WeMoney

In today’s episode of Founder Focus, we talk with Dan Jovevski from WeMoney.

WeMoney is a Perth headquartered financial platform designed to help users manage their finances more effectively by connecting their entire financial life in one place, tracking budgets, monitoring net worth, understanding credit scores, and fostering a community for sharing financial experiences and advice.

Dan shares the story of WeMoney, emphasizing its mission to help individuals achieve financial clarity and freedom.

WeMoney's growth has been remarkable, with downloads nearing 600,000, much of this success being attributable to organic, word-of-mouth user acquisition. Dan's branding is impeccable, and you won't find a founder with better merch. 

The conversation delves into practical aspects of startup management, such as the importance of monitoring key metrics like the customer acquisition cost (CAC) to lifetime value (LTV) ratio, and the strategic decision-making involved in prioritizing growth in the Australian market over immediate international expansion.

Dan discusses his focus on creating a company operating system, with an emphasis on developing leadership principles and proactive conflict resolution techniques. Dan explains how he embeds core values into daily operations, ensuring they transcend mere rhetoric. This approach not only attracts but also retains top talent by fostering a sense of belonging and purpose, which in turn enhances team productivity and cohesion.

hello@tribeglobal.vc